Answer the Question Every Developer Buyer Asks
“What can I do with it?” — It's the first thing developer buyers want to know. Most agents say “STCA” and leave it at that. You can do better. A $39 Planning Insight gives you real answers: the zone, every overlay, and what a development would need.
Stand out from every other agent who just says “development potential.”
Three Ways to Use Planning Intelligence in Your Business
Whether you're listing, selling, or advising — planning knowledge is a competitive advantage
Win the Listing
When pitching for a listing with development potential, show the vendor a Planning Insight that sets out the zone, every overlay, and what a development would need. It demonstrates expertise that other agents can't match — and justifies your price guide.
Attract Developer Buyers
Include planning analysis in your marketing material. Instead of 'development potential STCA', you can say 'planning analysis indicates potential for 3 dwellings subject to permit'. That's the detail developers want to see before they inspect.
Add Value for Buyers
When a buyer asks about development potential at an open, you can point them to a $39 Planning Insight for the property. It positions you as the agent who actually helps — and keeps them coming back for future purchases.
Your Buyers Want Answers, Not Data
Anyone can look up the zone on a map. But your developer buyers don't want to know the zone — they want to know how many dwellings they can fit, whether they need a permit, and what the realistic obstacles are. That's what our reports deliver.
What a zone map tells your buyer:
“The property is in a General Residential Zone, Schedule 2.”
What our report tells your buyer:
“The site has potential for 3 dwellings with a maximum height of 11m. A planning permit is required. The Heritage Overlay will require the front facade to be retained. ResCode setbacks limit the rear building envelope to...”
Products for Your Business
Planning Insight
$39More detailed automated analysis covering zones, overlays, and key planning controls. Great for including in information memorandums or buyer packs.
Detailed Planning Assessment
From $399Professional assessment by a qualified planner. When you have a high-value listing and want to provide serious development analysis to attract the right buyers.
Stop Saying “STCA”. Start Saying Something Useful.
A $39 Planning Insight gives you the planning intelligence to have real conversations with developer buyers. That's the edge that wins listings and closes sales.
Get a Planning Insight — $39